How Technical SEO Helps!

Technical SEO can help your site in the age of semantic search in a number of ways:

Titles & Meta- Your title is one of the first things crawled on your web pages. Providing a clear and focused title helps the crawler understand the content on the page. It helps set the tone and begins the process of entity relationships. Meta descriptions are not part of the ranking algorithm, but with semantic search, I believe they do hold more weight. Crawlers read and index your descriptions. Good descriptions not only help click-through rates but also give a short overview of the crawled page. This data is taken into account when the search engine is trying to understand the context of your page.

Site Structure- Having a well-defined and logical site structure is extremely important. Not only does this help your users find the content they need more quickly, but it also helps crawlers understand how your content is connected. Taking the time to develop a good structure will help ensure your site is indexed fully and the search engines have a good idea about your site subjects.

Structured Data- Structured data is metadata that is implemented to help search engines understand content and context. The most common way of structuring data is with the implementation of schema. Semantic search is all about structured data; the whole idea of indexing entities is built around structured data and schema. In the age of semantic search, adding structure to your site’s data is essential for success.

While many believe semantic search is all about more and better content, that is simply not that case. Yes, content is important, but I can argue that technical SEO is also more important than ever. Marketers, site owners and SEOs need to take the time to understand how Google processes data and find ways to help the search engines understand our sites’ content and why it’s beneficial to users.