Google Analytics can provide a lot of the important insights you’re looking for, but when used alone, it does have its limitations. But by tagging your site and using Google Tag Manager in conjunction with Google Analytics, you’re able to collect much more data than you can otherwise.
Tags are snippets of code which are added to a site to collect information and send it to third parties. You can use tags for all sorts of purposes, including scroll tracking, monitoring form submissions, conducting surveys, generating heat maps, remarketing, or tracking how people arrive at your site. They’re also used to monitor specific events like file downloads, clicks on certain links, or items being removed from a shopping cart.
Sites commonly use several different tags and the amount of code needed to create them all can be pretty overwhelming, especially if you’re trying to add or edit tags by going directly into the site’s source code. Google Tag Manager is a tool with a user-friendly, web-based interface that simplifies the process of working with tags. With GTM, you’re able to add, edit, and disable tags without having to touch the source code.
Components of tags & GTM
On the surface, tags and tag managers are pretty straightforward. But before you can start working with them, there are a few main concepts you’ll need to know about.
Containers:
When you start working with GTM, the first thing you’ll need to do is create a container. A container essentially “holds” all the tags for your site.
Triggers:
Each tag on a site needs to serve a specific purpose. Maybe you want to have a tag send information when someone downloads a file, when an outbound link is clicked, or when a form is submitted. These sorts of events are known as triggers and all tags need to have at least one trigger assigned to it; otherwise, it’s not going to do anything.
Triggers can be broken down into two main components: events and filters. When you go to configure a trigger in GTM, you’ll be given a long list of types of triggers to choose from. These are your events. Once you choose an event, you’ll be able to set up your filter. For More SEO Update follow Our Blog
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