Google Local Listing Updates 2020!!

First: we would like to tell you most important thing that Google Local Search Results work on “NAP”. NAP stands for Name, Address, and Phone Number. NAP is critical for businesses wishing to rank well in the local organic search results, because search engines like Google take the data into account when determining which companies to show for geo-targeted searches. Your business is very new, just a few weeks for running. Google checks and verifies the authenticity of any business or website before showing them in Google Local Search Results. Your business is already verified in Google that’s why business is appearing in Google while searching with the Brand Name. In initial months, businesses appear with their Brand Name only due to the lack of NAP. All the businesses appear with their Domain Brand Name firstly.

Second: thing is that you need to optimize the entries of the Google verified page so that Google can find more scope to show the business searched with different possible and relevant search terms in Google Local.

Third: thing is that we need to work on Google Local data. Only verifying the business on Google doesn’t mean that our business will start appearing in Google Local. There might be hundreds of the restaurants and Bistro in Miami, but Google shows on 3 results in Google Local. We call it 3 Pack SEO in Google Local terminology.

Forth: thing is that Google know that your business is recently setup and verified and therefore showing on listing “recently opened”. All the 29 customer reviews are posted within this first starting month. Google is very precise on these things.  Google shows only those results in pack 3 which have good customer feedback, ratings and long ruining history of business opened.

Your business may start appearing on “food” or “sushi near me” in that area if Google verified page entries are properly optimized in most genuine way with a time. working on NAP will also increase the chances of business appearance, but it will take some time as our business is brand new started in that location.

Source: Google!!

Tips to Make Your Blog Content SEO Friendly!!

Google's algorithm is extensive and complex. It includes more than 200 factors—yes, 200—and changes constantly, making it notoriously hard to pin down. Even in the face of all those changes, though, Google keeps rewarding content that engages readers.

In order to create an SEO-friendly blog, you need to learn what your target audience is searching for and deliver the valuable information so that your engagement remains constant and more and more people return to your blog. 

Here's how:

1. Do your keyword research.

Your target market is out there right now, searching Google using words and phrases related to your business. To get those people to your blog, you need to know what those words are. Most bloggers do this by using a keyword service. 

• What are my prospects searching for most?
• What are they searching for least often?
• Whose websites are ranking most highly for my keywords?

If you use Ad Words Keyword Planner, you can find out how much you'd have to bid on a paid search for a particular keyword. That tells you how many people are competing with you for a particular term. If the competition is too fierce, consider choosing different keywords.

2. Use your keywords wisely:

First of all, there's no target keyword density that will make your content rank highly. Some will tell you that your main keyword should make up 2-3% of your content. It's a myth, albeit a well-publicized one.

John Mueller, Senior Webmaster Trends Analyst for Google, advises bloggers and content creators to stop counting keywords and instead focus on working them into content organically.

Work your keywords into your titles and H2 tags if possible. Include related long-tail phrases and keywords, but don't let them upstage your main keyword.

3. Use Headings, Subheadings, and short Paragraphs.

Don't assume that if someone has clicked through to your blog post, they've already committed to reading the whole thing. Most readers scan, so it’s crucial to create visual interest in your blog posts by arranging your text for readability.

To do so, you can:

• Choose a readable font.
• Make your paragraphs short.
• Break up text with lists, bullet points, images, and videos.
• Bold important words and phrases.

This can be a particularly tall order for writers accustomed to magazines, newspapers, or books. Keep reminding yourself to be generous with line breaks.

4. Make your Content Shareable.

One of the best ways to improve the SEO of your blog is to earn yourself some back links.

A back link navigates to your site from someone else's, and is best when earned fair and square. (Paying for back links counts as black hat SEO, and Google doesn’t like that.)

To earn links naturally, work on creating content that other writers, bloggers, and marketers will want their readers to see.

• Get your blog posts out on social media.
• Include info-graphics and shareable data.
• Seek out guest blogging opportunities, and then link those posts to your own blog.

Market as much as you can, but don't neglect the content itself. The most shareable content adds value to not only the readers of that site but also other readers that are interested in the same topic. It's informative, well-organized, concise, and supported with authoritative sources.

5. Use internal and External Links:

Your content should include back links as well. Make sure you have internal links, which connect to other posts within your own blog or on your own website, as well as external links to other sites.

When you link to your own content, you give readers more opportunities to explore your blog/website further rather than just click out. And if you provide more information relevant to them on another page, you also increase your credibility on a particular topic.

It's hard to go wrong with internal linking. Just don't overdo it—you should have more black text than blue on your page—and make sure that the pages you link to are relevant.

Some bloggers avoid external links because they think that if readers leave a post, they won't come back. Fortunately, research indicates the opposite. The more you link to quality content, the more readers and search algorithms will trust your authority on the topic and look to you for information.

External links also show other content creators that you're participating in the internet culture of information-sharing. Think of it as the digital version of “You scratch my back, and I'll scratch yours.”

6. Republish old Content:

Old content has great SEO value, believe it or not. If you have older posts that still offer value to readers, try updating and re-posting them. This can be particularly useful for posts with time-specific SEO content.

Let's say, for example, that you're a marketing consultant with an old post titled, “5 Web Marketing Tricks for 2015.” Any marketer worth his or her salt will know that a post with 2015 in the title isn't relevant anymore, but you can change that by removing the old year and adding “Updated for 2019.”

Just make sure that you update the content and references as well.

7. Test your blog posts.

Creating an SEO-friendly blog means that you're not done with a post when you publish it. Tools like Google Analytics will show you who's going to your blog and how often. If a post isn't doing well, you can test out some changes and see what might do better.

Keep checking performance and making improvements!

Key Takeaways

1. Find out what keywords your audience is using to search and weave them into your content organically. Don’t overdo it!
2. Structure your post so it's easy to read. Avoid long blocks of text.
3. Link to other people's content as well as your own.
4. Write great content that other people will want to share.
5. Analyze performance, try out other options. Lather, rinse, repeat.   

For more seo update visit our blog.

Top 10 Google Analytics Questions & Answers

 This blog consists of the most important and latest Google Analytics questions and answers right from basics to advanced level. Read on to unleash the treasure of Google Analytics:

1. What is Google Analytics? What is the importance of analytics in Digital Marketing?

Ans)  Google Analytics is a free web analytics platform obtainable to all Google account holders. This tool aids in tracking the users’ various behavior on a website in the form of a report and also attributes the user’s source effectively. Google launched the product back in 2005 after acquiring Urchin software. Along with the free version, there are two additional versions available; Google Analytics 360 and Google Analytics for Mobile Apps.

Digital Marketing stands out from traditional marketing due to the reason; the ability to track and measure the performance of every campaign. This feature makes digital marketing very powerful and Google Analytics being the free platform is an aid for companies

2. Explain Property & Views in Google Analytics. What is their significance?

Ans) Property and views in Google Analytics are part of the account hierarchy.

The topmost level of the Google Analytics structure is account. An account can consist of multiple properties. One can have multiple Google Analytics accounts with the same login credentials.

Property can be created for every domain, mobile application and device the account deals with. One account can have multiple properties and one property can have multiple views. By default, one unfiltered view will be created in every property.

A view is the point which gives access to data in the form of reports. Along with the default raw view, multiple custom views can be created. The most common usage of view filters are AdWords view, country-specific views, device-specific views, campaign-wise views etc. Conversion goals are created at view level.

3. Explain metrics and dimensions in Google Analytics?

Ans)  Metrics and dimensions together form the base of any report in Google Analytics. Dimensions are those to which data is attributed such as country, city, campaign, browser, keywords etc. For example; sessions are attributed to browsers; Google Chrome, Internet Explorer, Mozilla. Metrics are quantitative measurements in the reports such as sessions, bounce rate, pages per session, session duration etc. For example; pages per session are the total number of pages visited to the total number of session for a particular period.

Secondary dimension can be added to Google Analytics reports. While viewing Ad group report in analytics, keywords can be added as the secondary dimension. Every dimension & metric has a scope; user level, session level or hit level. Dimension and metric of the same level can be combined together in the report.

4. Explain the following metrics. Also, choose the metrics collected by AdWords & Analytics respectively.

Ans) Let’s assume that all these metrics are calculated at the keywords dimension

CTR: Click Through Rate – Percentage of times people have clicked on ads compared to the number of times the ad was shown. This data is collected by Ad Words.

Average CPC: Average cost per click is the total money spent on a keyword divided by the total number of clicks the keyword has got. This data is collected by Ad Words

Bounce Rate: Percentage of the total number of sessions bounced to the total number of sessions generated by the keyword.

Conversion Rate: Percentage of the total number of conversions occurred to the total number of ad clicks generated by the keyword. This data is calculated by Analytics

Session Duration: Total duration spent by users in the website to the total number of session occurred through the keyword. This data is collected by Analytics

Pages per Session: Total number pages viewed to the total number of session occurred through the keyword. This data is collected by Analytics

It is crucial to link Ad Words and Analytics account so that Ad Words & Analytics data can be imported on both the platforms. The basic understanding about the data collection in these two platforms are; Data related to the source of traffic such as location, ad impression, click, CTR and data related to ad auction such as CPC are collected by Ad Words. Whereas behavioral data on the website is collected by Analytics.

5. True/False. If you apply a filter in a view to collect the data only from Australia today, you can get the data in this view from the day 1.

Ans) False. Because data collected by a view is filtered only by the time the filtered is applied, any data before the application of filter is unfiltered.

6. What are the different ways of tracking conversions on the website?

Ans)  There are four ways of tracking conversion on a website using Google Analytics

Destination: A conversion is recorded when a specific URL loads. While creating the goal, there is an option to either exactly match the URL or just mention the beginning part of the URL

Duration: This conversion is recorded after a specified time is spent by a user on the website. This goal is helpful to track the conversion in blogs, more the time the user spends, more the person is consuming the content.

Pages per Session: Goal is recorded when a user visits the specified number of pages in a single session. Again it’s a good way to understand the involvement of user with the websites’ content

Event: This goal is used to track a specific action taken by a user on the website. Example: Button click, video play, page scroll etc. Google tag manager can be used to track the events.

7. Explain these reports in Google Analytics.

Reverse Goal Path Report
Model Comparison Tool
Behavior Flow Report

Ans)  Reverse Goal Path Report:

This report shows the exact page on which a particular conversion is taken place along with the reverse path of 3 pages in which the users have navigated. Let’s consider the goal of a website is to fill the lead information form and there are 4 paths to complete the conversion, by analyzing reverse goal path report, one can identify the most converting path and optimize the website accordingly.

Model Comparison Tool:

Marketing had never been a straight line i.e. you saw an ad, understood the product/service and made a purchase. With the drift of online marketing, the number of nodes of the line has increased phenomenally. That being said, it is not fair to attribute conversion to last interaction, hence this model comparison tool helps to compare the conversion metric by using different attribution modeling like last non-direct click, last Ad Words click, first interaction, linear, time decay and position based.  By default, all other reports in analytics follow last interaction attribution model.

Behavior Flow Report:

It shows the visual representation of users’ behavior on the website i.e. navigation from one page to other. This report is very helpful in identifying the best performing content and content issues on the website.

8. What is the difference between conversion tracking in Ad Words and Analytics?

Ans) Conversion tracking in Ad Words and Analytics varies by many parameters but the two most important ones are:

Difference in Attribution:

In Ad Words, conversion is always attributed to last ad click whereas in analytics conversion is attributed to last interaction. To illustrate, let’s say a user clicked on AdWords ad and next day visited the website through the organic medium and converted. AdWords will attribute the conversion to the ad whereas analytics will attribute the conversion to google source and organic medium.

Time of Conversion:

In Ad Words, the date & time of conversion is attributed to date and time at which ad is clicked rather than the date and time at which conversion took place. For example; A user clicks on an ad on 21 June and converts on 23 June, Ad Words will attribute the conversion to 21 June whereas Analytics will attribute the conversion to 23 June.

9. What is audience list in Google Analytics?

Ans) Various audience lists can be created in Google Analytics and can be used for various advertising purposes with the linked accounts. Google Analytics has predefined audience lists such as all users, new users, returning users, users visited a specific section of a website, users who converted a goal conversion etc. One can see the estimate audience size and by default, the membership duration of these lists are 30 days which is modifiable. One of the main reason of audience lists is for remarketing.

10. What are custom dimensions and custom metrics?

Ans) Custom dimension and metric are the regular dimension and metric, except one needs to create it themselves. The need for custom dimension and metric rises when Google Analytics can’t track these parameters automatically which in the case is through offline tools like CRM. Example: A company qualifies the lead into client and missed client in the CRM, if this custom dimension is created in Google Analytics, then it is easy to see the metric in the defined dimension. This is one of the important questions amongst the list of Google Analytics questions and answers.

Six Easy Search Engine Optimization (SEO) Tips To Help Get Your Blog Noticed!

1. Do your research. Keyword research is essential for on page optimization. Chances are you are naturally including keywords without realizing it simply by providing valuable content on a topic. However, there are a variety of tools and techniques for finding related keywords relevant to your blog post that you may not have considered. The Google Adwords Keyword Tool and semrush.com both offer great tools that allow you to find keywords related to your topic and even spy on your competition to see what words and phrases they are targeting to bring traffic to their sites.

2. Utilize keywords throughout your post. Once you have targeted a couple of valuable, relevant keywords, it is important to place them where they will have the most impact for humans and search engine crawlers indexing your content. Try to include them in the following places:

• Title
• Headings and subheadings
• Introductory sentence
• Concluding paragraph
• Anchor text (text you hyperlink to other related pages on your site)
• Title tags and meta descriptions

A word of caution. Don’t engage in keyword stuffing, which is the act of filling your content with so many keywords that it becomes difficult to read. Not only will this irritate your blog followers, it will also get you penalized by Google. A couple of strategically placed keywords will do the trick.

3. Optimize your images.Whenever you upload a photo to your blog, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword rich description of the photo.

4. Reference others with links.When you mention another blogger or article in your blog post, include a link to the information you are referencing. Not only is it good blogging etiquette, but you may also get lucky and receive a link back. Quality links are a valuable commodity for any site looking to rank higher in search engine results pages.

5. Give readers the opportunity to subscribe to your blog. Include prominently placed RSS or Feed Subscription Buttons and offer viewers the ability to subscribe to your posts via email when possible. This allows your blog followers to have instant notification of your latest posts without having to periodically check your site for new content.

6. Use social media to broaden the reach of your blog posts. As a small business, you may be utilizing Facebook, Twitter, Google+, or other social media sites to create connections with potential and current customers. Why not promote your blog content on these sites for even more web exposure? Free programs like Hootsuite make it easy to post links to your latest blog post on all of your social media sites with just a couple of clicks. You can even schedule your posts ahead of time!

By following these simple SEO tips, you can encourage higher rankings in SERPS, increased web traffic, and higher customer conversion rates.

An Introduction to Google Tag Manager!

Google Analytics can provide a lot of the important insights you’re looking for, but when used alone, it does have its limitations. But by tagging your site and using Google Tag Manager in conjunction with Google Analytics, you’re able to collect much more data than you can otherwise.

Tags are snippets of code which are added to a site to collect information and send it to third parties. You can use tags for all sorts of purposes, including scroll tracking, monitoring form submissions, conducting surveys, generating heat maps, remarketing, or tracking how people arrive at your site. They’re also used to monitor specific events like file downloads, clicks on certain links, or items being removed from a shopping cart.

Sites commonly use several different tags and the amount of code needed to create them all can be pretty overwhelming, especially if you’re trying to add or edit tags by going directly into the site’s source code. Google Tag Manager is a tool with a user-friendly, web-based interface that simplifies the process of working with tags. With GTM, you’re able to add, edit, and disable tags without having to touch the source code.

Components of tags & GTM

On the surface, tags and tag managers are pretty straightforward. But before you can start working with them, there are a few main concepts you’ll need to know about.

Containers:

When you start working with GTM, the first thing you’ll need to do is create a container. A container essentially “holds” all the tags for your site.

Triggers:

Each tag on a site needs to serve a specific purpose. Maybe you want to have a tag send information when someone downloads a file, when an outbound link is clicked, or when a form is submitted. These sorts of events are known as triggers and all tags need to have at least one trigger assigned to it; otherwise, it’s not going to do anything.

Triggers can be broken down into two main components: events and filters. When you go to configure a trigger in GTM, you’ll be given a long list of types of triggers to choose from. These are your events. Once you choose an event, you’ll be able to set up your filter. For More SEO Update follow Our Blog

Read More:

Six Ways Google Webmaster Tools Can Improve Your SEO Strategy!

Most search experts rely on Google Webmaster Tools (GWT) to analyze the technical aspects of a website. These experts focus on data like crawl stats, page errors and rich snippets.

1. HTML Improvements

Under Search Appearance, you will find HTML Improvements. This report provides a snapshot of any issues with your site’s Meta descriptions and title tags, along with a record of any content that isn’t indexable. In the SEO world, we know that it’s important to have unique meta descriptions and optimized title tags. This report allows you to easily identify title tag/meta description issues and prioritize your efforts.

2. Content Keywords

Under Google Index, you’ll find Content Keywords. This tool allows you to determine not what you think your site is about, but how Google sees it. It shows the keywords that are used on your site, along with keyword variations and significance. These data help you quickly determine if you need more content created around certain keywords, themes and topics. It also shows which pages the keywords appear on. 

3. Structured Data

Structured data is a helpful way to explain the content of your website to the search engines — which can, in some cases, can help with rankings and traffic. If you have structured data on your site, GWT has a feature that shows the type of structured data that Google was able to detect on your site, along with the URLs containing each type. You can find this report under Search Appearance > Structured Data.

4. Data Markup Helper

Under Other Resources, the Structured Data Markup Helper allows you to tag the data fields for events, products and more on your site. If you aren’t sure where to begin with structured markup, this is an easy to use point-and-click tool. The nice part about this is that HTML changes are not required. Your mouse highlights and tags each key piece of data on the appropriate page of your website.

5. Sitemaps

The Sitemaps section allows you to view all the sitemaps that you’ve added (or Google found) along with statistics such as the last date it was processed and the number of pages submitted and indexed.  These stats can be viewed by content-type, meaning Web, video, images and news. Another great feature is the sitemap test option; you provide the URL of a sitemap, and Google scans it, quickly detecting any errors that need to be fixed.

Visit This site for more details- 

What are Broken Links? How It Effects on SERP!

Broken links are links that don’t work. Some of the reasons why links don’t work include:

• A website is no longer available
• A webpage was moved without a redirect being added
• The URL structure of a website was changed

If you click a broken link, you’ll see a 404 page error or similar message explaining the webpage is not available.

Broken Links and SEO:

Search engines see links as a vote for a website’s quality. Links to your website and links within your website can affect where your website ranks in search results. Because of this, it’s best practice to either remove or update broken links.

Cleaning up broken links can add context to your website, improve user experience, and make content within your website easier for visitors and search engines to discover. On the other hand, websites with too many broken links can be a signal of low quality to search engines.

Many websites have broken links that can be cleaned up. Between early 2013 and mid 2015, SEO Site Auditor found at least 23 broken links per website crawl.

Link Rot

Link rot over time:

The natural tendency for links to eventually break is called link rot, and it’s a widespread issue. Maciej Cegłowski, of the bookmarking service Pinboard, analyzed link rot and found “you can expect to lose about a quarter of [links] every seven years.”

One of the main reasons link rot exists is because websites become unavailable when they are abandoned or when interests change. A study analyzing links cited in scientific papers found the average lifespan of sampled websites was 9.3 years.

Both websites and active links aren’t active forever, so regularly fixing broken links is a good practice, especially since links within your website can affect how high your website ranks in search results.

How to Find broken links

Google Analytics:

Google Analytics is a great free tool for tracking website performance, and it’s also helpful for easily finding broken links. First, log into your Google Analytics account and set the evaluation period for the amount of time you want to look at. If you check for broken links monthly, set the period for the month since your last check.Optimize broken links through google analytics.