Six Easy Search Engine Optimization (SEO) Tips To Help Get Your Blog Noticed!

1. Do your research. Keyword research is essential for on page optimization. Chances are you are naturally including keywords without realizing it simply by providing valuable content on a topic. However, there are a variety of tools and techniques for finding related keywords relevant to your blog post that you may not have considered. The Google Adwords Keyword Tool and semrush.com both offer great tools that allow you to find keywords related to your topic and even spy on your competition to see what words and phrases they are targeting to bring traffic to their sites.

2. Utilize keywords throughout your post. Once you have targeted a couple of valuable, relevant keywords, it is important to place them where they will have the most impact for humans and search engine crawlers indexing your content. Try to include them in the following places:

• Title
• Headings and subheadings
• Introductory sentence
• Concluding paragraph
• Anchor text (text you hyperlink to other related pages on your site)
• Title tags and meta descriptions

A word of caution. Don’t engage in keyword stuffing, which is the act of filling your content with so many keywords that it becomes difficult to read. Not only will this irritate your blog followers, it will also get you penalized by Google. A couple of strategically placed keywords will do the trick.

3. Optimize your images.Whenever you upload a photo to your blog, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword rich description of the photo.

4. Reference others with links.When you mention another blogger or article in your blog post, include a link to the information you are referencing. Not only is it good blogging etiquette, but you may also get lucky and receive a link back. Quality links are a valuable commodity for any site looking to rank higher in search engine results pages.

5. Give readers the opportunity to subscribe to your blog. Include prominently placed RSS or Feed Subscription Buttons and offer viewers the ability to subscribe to your posts via email when possible. This allows your blog followers to have instant notification of your latest posts without having to periodically check your site for new content.

6. Use social media to broaden the reach of your blog posts. As a small business, you may be utilizing Facebook, Twitter, Google+, or other social media sites to create connections with potential and current customers. Why not promote your blog content on these sites for even more web exposure? Free programs like Hootsuite make it easy to post links to your latest blog post on all of your social media sites with just a couple of clicks. You can even schedule your posts ahead of time!

By following these simple SEO tips, you can encourage higher rankings in SERPS, increased web traffic, and higher customer conversion rates.

An Introduction to Google Tag Manager!

Google Analytics can provide a lot of the important insights you’re looking for, but when used alone, it does have its limitations. But by tagging your site and using Google Tag Manager in conjunction with Google Analytics, you’re able to collect much more data than you can otherwise.

Tags are snippets of code which are added to a site to collect information and send it to third parties. You can use tags for all sorts of purposes, including scroll tracking, monitoring form submissions, conducting surveys, generating heat maps, remarketing, or tracking how people arrive at your site. They’re also used to monitor specific events like file downloads, clicks on certain links, or items being removed from a shopping cart.

Sites commonly use several different tags and the amount of code needed to create them all can be pretty overwhelming, especially if you’re trying to add or edit tags by going directly into the site’s source code. Google Tag Manager is a tool with a user-friendly, web-based interface that simplifies the process of working with tags. With GTM, you’re able to add, edit, and disable tags without having to touch the source code.

Components of tags & GTM

On the surface, tags and tag managers are pretty straightforward. But before you can start working with them, there are a few main concepts you’ll need to know about.

Containers:

When you start working with GTM, the first thing you’ll need to do is create a container. A container essentially “holds” all the tags for your site.

Triggers:

Each tag on a site needs to serve a specific purpose. Maybe you want to have a tag send information when someone downloads a file, when an outbound link is clicked, or when a form is submitted. These sorts of events are known as triggers and all tags need to have at least one trigger assigned to it; otherwise, it’s not going to do anything.

Triggers can be broken down into two main components: events and filters. When you go to configure a trigger in GTM, you’ll be given a long list of types of triggers to choose from. These are your events. Once you choose an event, you’ll be able to set up your filter. For More SEO Update follow Our Blog

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Six Ways Google Webmaster Tools Can Improve Your SEO Strategy!

Most search experts rely on Google Webmaster Tools (GWT) to analyze the technical aspects of a website. These experts focus on data like crawl stats, page errors and rich snippets.

1. HTML Improvements

Under Search Appearance, you will find HTML Improvements. This report provides a snapshot of any issues with your site’s Meta descriptions and title tags, along with a record of any content that isn’t indexable. In the SEO world, we know that it’s important to have unique meta descriptions and optimized title tags. This report allows you to easily identify title tag/meta description issues and prioritize your efforts.

2. Content Keywords

Under Google Index, you’ll find Content Keywords. This tool allows you to determine not what you think your site is about, but how Google sees it. It shows the keywords that are used on your site, along with keyword variations and significance. These data help you quickly determine if you need more content created around certain keywords, themes and topics. It also shows which pages the keywords appear on. 

3. Structured Data

Structured data is a helpful way to explain the content of your website to the search engines — which can, in some cases, can help with rankings and traffic. If you have structured data on your site, GWT has a feature that shows the type of structured data that Google was able to detect on your site, along with the URLs containing each type. You can find this report under Search Appearance > Structured Data.

4. Data Markup Helper

Under Other Resources, the Structured Data Markup Helper allows you to tag the data fields for events, products and more on your site. If you aren’t sure where to begin with structured markup, this is an easy to use point-and-click tool. The nice part about this is that HTML changes are not required. Your mouse highlights and tags each key piece of data on the appropriate page of your website.

5. Sitemaps

The Sitemaps section allows you to view all the sitemaps that you’ve added (or Google found) along with statistics such as the last date it was processed and the number of pages submitted and indexed.  These stats can be viewed by content-type, meaning Web, video, images and news. Another great feature is the sitemap test option; you provide the URL of a sitemap, and Google scans it, quickly detecting any errors that need to be fixed.

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What are Broken Links? How It Effects on SERP!

Broken links are links that don’t work. Some of the reasons why links don’t work include:

• A website is no longer available
• A webpage was moved without a redirect being added
• The URL structure of a website was changed

If you click a broken link, you’ll see a 404 page error or similar message explaining the webpage is not available.

Broken Links and SEO:

Search engines see links as a vote for a website’s quality. Links to your website and links within your website can affect where your website ranks in search results. Because of this, it’s best practice to either remove or update broken links.

Cleaning up broken links can add context to your website, improve user experience, and make content within your website easier for visitors and search engines to discover. On the other hand, websites with too many broken links can be a signal of low quality to search engines.

Many websites have broken links that can be cleaned up. Between early 2013 and mid 2015, SEO Site Auditor found at least 23 broken links per website crawl.

Link Rot

Link rot over time:

The natural tendency for links to eventually break is called link rot, and it’s a widespread issue. Maciej Cegłowski, of the bookmarking service Pinboard, analyzed link rot and found “you can expect to lose about a quarter of [links] every seven years.”

One of the main reasons link rot exists is because websites become unavailable when they are abandoned or when interests change. A study analyzing links cited in scientific papers found the average lifespan of sampled websites was 9.3 years.

Both websites and active links aren’t active forever, so regularly fixing broken links is a good practice, especially since links within your website can affect how high your website ranks in search results.

How to Find broken links

Google Analytics:

Google Analytics is a great free tool for tracking website performance, and it’s also helpful for easily finding broken links. First, log into your Google Analytics account and set the evaluation period for the amount of time you want to look at. If you check for broken links monthly, set the period for the month since your last check.Optimize broken links through google analytics.

What Are The Best Techniques For On Page SEO?

                                                         Best On Page SEO Techniques are:

1.Title Tag:

A title tag is a meta HTML element that defines the title of a web page. It summarizes the contents of the page.

Syntax: <title>……………</title>

2.Meta Description:

Meta descriptions are important marketing messages which are intended to give the user a snippet of what they can expect to find by clicking on your website.

Syntax: <meta name=“description” content=“ “ />

3.Header Tags:

The HTML header element represents introductory content, typically a group of introductory or navigational aids. It may contain some heading elements but also other elements like a logo, a search form, an author name, and so on. ... Tag omission

heading elements (<h1> - <h6>)

4.XML Sitemap:

A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for Web design, or a Web page that lists the pages on a Web site. Two types of sitemaps

An XML Sitemap is a structured format that a user doesn't need to see, but it tells the search engine about the pages in a site, their relative importance to each other, and how often they are updated

HTML sitemaps are designed for the user to help them find content on the page, and don't need to include each and every subpage.

We cannot submit an HTML sitemap in Google Webmaster Tools as it is not a supported sitemap format.

5. Robots.txt: 

The “robots.txt” file is a simple text file placed on your web server which tells web crawlers like Google bot if they should access a file or not.

Pros and Cons of Robots.txt:

• Improper usage of the robots.txt file can hurt your ranking

• The robots.txt file controls how search engine spiders see and interact with your web    pages

• This file is mentioned in several of the Google guidelines

• This file, and the bots they interact with, are fundamental parts of how search engines work.

6.Meta Tag:

Meta tags are areas in HTML code that contain information about a website. The information cannot be seen on the website itself. Search engines access certain meta tags so they can, for instance, display a page title and description in the search results. 

7.Page Rank:

Page Rank is an algorithm used by Google Search to rank websites in their search engine results. Page Rank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is.

8.Keyword density:

It is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

9.Breadcrumbs:

Breadcrumbs are extremely helpful to internet users in very large websites and especially in shopping sites where they can confirm they are browsing in the right area. 

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How to Write Title Tags For Search Engine Optimization!

Today we’re going back to basics! And nothing is more basically important to a site than properly written title tags. You know the ones that used to appear in the little blue bars in your browsers. Most modern browsers try to hide these, though that doesn’t stop them being helpful!

So what is a title tag? Why is it important to SEO, and how do you write the darn things?

Meta Tags:

First let’s talk about meta tags. Meta elements are HTML or XHTML elements used to provide information about a web page for the search engines and website users.

Such elements must be placed as tags in the head section of a HTML document. These elements are the:

Title Tag:

Description

Keywords (No one uses these anymore and you can get spam “points” for overuse on Bing, so just forget them. If you have keyword stuffed “spammy” ones, you probably want to fix those.)

What is a Title Tag?

Title tags are part of the meta tags that appear at the top of your HTML inside the < head> area. Think of title tags like the title of the chapter of a book. It tells people and search engines what your page is about.

Title tags are also part of what makes people decide whether to visit your site when it shows up in the search results. The title tag should contain important keywords to help the search engine determine what the page is about.

Quick Checklist

When you’re writing your title tag what do you need to know? Here’s a quick checklist with some tips on how to write optimized title tags:

Length: Title tags should be a maximum of 70 characters long, including spaces.

Keyword Placement: Your most important words (keywords) need to be first in your title tag, with your least important words being last in the title tag (most to least). However, if you’re working in a language that reads right-to-left, then it is reversed, and it would be least important to most important.

Keyword Separation: Use pipes | to separate important (keyword) phrases (no commas, underscores, dashes or any other punctuation unless the keyword is written that way).

Wording: Keep your important phrases short and simple. Leave out words that would make it read like a sentence. (e.g., and, if, but, then, etc.)

Company Name: If your company name is not part of the important (keyword) phrases, put it at the end of the title tag; if it is part of your important words, put it as the first words in the title tag. Some SEOs will tell you to leave it out. You can leave it in for branding purposes – so people will see the brand and click. This isn’t valid for all sites.

DON’T DUPLICATE Title Tags: They must be written differently for every page. Don’t mass replicate your title tags.

Make It Relevant: Title tags must be written to be descriptive of the content on the page. (e.g., the About Page would be: SEO Keyword.

How to Make Your Content More SEO-friendly!

1.Use headlines and sub-headers-

Using headlines and sub-headers does several things for SEO optimization. First, it makes your writing skimmable and therefore easier to read. People are more likely to share things that are easy to read. Also, having headers and sub-headers increases the keyword saturation.

2.Add links to previous content-

Links to high-quality, reputable websites increases the validity of your own website. The better the links, the higher your page will rank in search results. Also, using credible sources within the body of your text creates trust with your readers.

3.Optimize the length of your article-

Google gives priority to longer articles, but if it’s too long, you’ll lose readers. Your articles should be a minimum of 300 words. While there is no set maximum, in order to maintain reader interest, try to cap them around 700 or 800 words. Keywords should make up 1-2% of the text. So, in a 500-word article, you should include 5-10 keywords.

4.Choose your keywords wisely-

Before you ever sit down to write your article, decide which keywords you want to incorporate. You can either pay a marketing service to do this for you, or you can choose the keywords based on the results of planned keyword searches. If you haven’t done this process just yet, you should start with this guide to keyword research. When you start writing, use the keywords in the title, headers, tags, and main text.

5.Optimize your images-

Images are essential to making your content interesting and shareable. People are far more likely to purchase from a company whose website has attractive and relevant photos. You can optimize the photos by adding keywords to the image files and providing the ALT tags. Make sure to also optimize the size of the photo. Pictures that are too large will slow load time and hurt the SEO. Make the image as small as possible without compromising the visibility or quality.

6.Make the content shareable-

So, you’ve successfully managed to write an SEO-friendly content rich, interesting article that people want to read. The next step is to make it shareable. Websites like ShareThis and AddThis make it easy to add social media buttons to your website so people can share the content easily.

7.Write high-quality content-

This one should be pretty self-evident, but it isn’t always applied. The best way to get people to read and engage with your content is to write content that is useful and entertaining. Search engines reward sites that have high-quality, relevant content. Quality is more important than almost every other factor on the list.

Once you have a strong idea in mind for how you’d like to write and format your content, consider using some of the following tools to simplify and improve the writing process.